How to produce a short corporate video show reel for the web

Most companies these days have or are considering a short show reel for their website, a video that will give a quick overview of their organisation. But what is the best way of setting about producing such a video.

The first consideration is it’s length. We always advise our clients that less is more, in so much as people will not watch a long video on the web unless it is instructional or informative. Our advice for a show reel is a video of around one minute in length. “But that’s not long enough to tell someone all about our company” I hear you say, but you will be suprised, with a well written voice over you can convey a lot of information in just one minute.

Start by writing an overview of your organisation in just 14 lines of text on an A4 sheet, that equates to around 200 words. this will give you a voice over of approximately one minute. Now take a sheet of A4 and in landscape view draw a line down the middle. Place your written text on the right hand side and on the left hand side of the centre line, write, in line with the appropriate sentences, visual images that you would like to use to illustrate  your message in video.

So having decided what you want to say about your company and what you want to show, now discuss the project with a video production company such as ‘Voxvision Video Productions Ltd’. We will look at your ideas, edit the text into a format suitable for reading as a voice over and then we will work out the appropriate shots for your visual images in terms of close up, mid shot, long shots, tracked dolly shots etc.

Remember that before the day of the shoot ‘TIDY UP’. What the camera sees is what your clients will see. Do you want them to see untidy desks, piles of rubbish etc. This vital step is often forgotten and takes up valuable time on the day of the shoot if not done before hand.

If you have taken the time to work all of this out on paper first, the actual shoot for a one minute video will not take long. If it is all to be shot at one location it should only take a couple of hours or so.

Once edited, the voice over performed and appropriate licence free background music added your video is almost ready. Dont forget about your company logo which you may want not only at the begining and the end but possibly in the top left hand corner throughout the video.

The logo will need to be supplied to the video production company as a high resolution (300 dpi) Portable Network Graphic File (PNG). This will enable it to be inserted in the video  with a transparent background i.e without a white box around it.

Now all you need is for the production company to supply it to you as a file appropriately compressed for youtube as this seems to be the method by which most web designers prefer to place it on your website. The youtube link can also be used to market your company or it’s products via social media such as facebook, Twitter or Linkedin.

Voxvision Video Productions will also assist you with the scripting if required as you will need to decide if the purpose of the video is to sell, inform, instruct or call to action and this should be reflected in your script.

We hope that this helps you get started on producing the right video for your website. If you would like to discuss your project further with us, then please give me a call on: – 01384 374767

Bob Sanderson M.M.Inst.V.,ALAM


Voxvision Video Productions Ltd